GROSS: So I am unaware, usually, of how I'm being targeted by advertisers, on how I'm being tracked by advertisers. But one thing I am aware of, since it's very hard for me to find shoes that fit, I'm on shoe websites fairly often, sometimes I'll be on a site and suddenly all the shoes I've recently looked at are kind of circling around on a carousel, as if they're saying to me: Hey, you looked at me, you looked at me, you said you might buy me, so like buy me, like here I am, like buy me.
TUROW: That's great.
GROSS: Like you looked at me. And they just keep circling and circling and circling. Not such a big deal. I'm sure you can top me.
GROSS: When advertising started on the Web, you know, it was like banner ads, and now we've seen so many different kinds of ads on the Web. And it's becoming increasingly frustrating to go to websites because you have to sit through videos. Pop-ups are not only there when you go onto the Web, but sometimes they just keep popping up as you read, and you feel like you're swatting away flies or something.
TUROW: Part of it depends on where you go, but you're right.
GROSS: And sometimes - yesterday I got one where I had to make it go away three times, and there was a voice that kept saying: Are you trying to get rid of me?
(SOUNDBITE OF LAUGHTER)
GROSS: And I was thinking, yeah, I'm trying - definitely, like please, go away. And also, I'm finding it increasingly difficult to find the little X that you click to get rid of the ad.
GROSS: It's like you have to go search for it now. And I never pay attention to those ads. So it's just a nuisance. Now, I understand that sites need to make money, and I'm totally sympathetic with that. I mean, we fail - I mean, everybody who has a revenue...
GROSS: Stream, thank you, like understands that. And I know how newspapers have been struggling and everything. So I'm kind of sympathetic for the need, but then as a user it's frustrating. But anyways, talk about some of the new kinds of ads that we're seeing on the Internet